Innovatx is always on the hunt for new ways in which to be inspired and during our journey for more information and ideas, our team connected with clients, vendors and other event industry professionals to hear their perspectives. What better way to kick-off our “Inspired By” series, than to interview our fearless leader, Emily Kratt. Emily founded Innovatx Events in 2014 but has been in the event industry since 2006. She encourages the team to consistently think outside of the box while holding a high standard of professionalism. Always wanting to push the event industry to the next level and never becoming complacent, her eagerness to encourage and create is magnetic. Below you will get the inside scoop from Emily, on advice, inspiration, and innovation.
WHO DO YOU HOPE TO INSPIRE?
I hope to inspire my industry by leading our company to design and execute cutting edge experiences for our attendees. I also am on a mission to inspire our attendees, depending on what the goals are from the customer. Our value as an event agency is to take our clients goal and message and deliver it by means of memorable live events. The strategy that leads to meeting the goals set forth is what gets me excited and drives me to lead and inspire my team.
WHAT MADE YOU DECIDE TO ENTER THE EVENT INDUSTRY?
I was studying Interior Design in New York City and was working as a bartender/waitress in a venue that was used often for corporate events. I said, “that looks like fun”. I was super lucky to get an internship with David Stark which launched my career in the events world and I never looked back.
WHAT ADVICE WOULD YOU LIKE TO SHARE WITH YOUR PEERS?
Be authentic. Customers like doing business with people they like. I always lead with integrity and genuinely care about my clients. We are a boutique agency and I look at my team and my clients as family. I feel like this mindset has helped me build long-term relationships.
WHERE DO YOU SEE ROOM FOR INNOVATION WITHIN THE EVENTS INDUSTRY?
My thoughts on this have changed since the COVID-19 crisis. We need to see how integrating live streaming and producing hybrid events can be layered into our current services.
WHEN YOUR IMAGINATION RUNS WILD, WHERE DOES IT TAKE YOU?
I LOVE taking a client’s brand guidelines and messaging and telling a story through the design. I geek out on weaving in experiences that are unexpected and bring joy to attendees. It is why I do what I do.