Our Story

INNOVATX provides conceptual out-of-the-box ideas, full service planning and flawless operation of meetings, incentives and events in Austin, TX and around the world. We take the time to understand your individual goals and custom tailor an event experience that is representative of your culture and brand. Our team has extensive experience delivering event solutions to international and domestic clients across all industry sectors including financial, luxury, insurance, automotive, pharmaceutical, digital, IT, hospitality, oil and gas, associations and beyond.


LOCAL knowledge. INNOVATX is connected to a multitude of event partners who are an extension of our team. Since we operate a high volume of events we are able to negotiate valuable rates and demand the highest level of service for each of our clients. Each project we take on involves working with you and our well-established partners from concept to completion, in order to ensure every detail is in place and all elements function seamlessly.


We love what we do, are passionate about events and are committed to creating impactful, memorable experiences. Our longstanding relationships with our clients are the direct result of consistent service delivery, a professional and ethical approach to the projects we manage and the unfailing passion and energy we devote to each and every event. We want each attendee to leave being wowed and each client saying goodbye to us with a warm embrace..


Emily Kratt, Managing Director

Emily a New York City native, has been passionately working in the meetings and events industry for over a decade. Emily has worked at some of the nation’s premier event production and destination management companies since studying Special Event Management at New York University. Emily started her career working for David Stark in NYC on a variety of elite cultural and corporate events. She later worked at two of the largest Destination Management Companies in New York, working with hundreds of international Fortune 500 clients managing a variety of meetings, incentives, product launches and special events with multi-million dollar budgets.

In the summer of 2011 Emily traded in her stilettos for a pair of cowboy boots and relocated out to Austin, Texas where she continued to work with corporations producing some of the city’s most prized and celebrated events. Since relocating to the Live Music Capital of the World, Emily has worked tirelessly at putting Austin on the map internationally and is excited to be part of the city’s growth. She is proud to call Austin, Texas home but still uses her global connections to promote ATX and operate events all over the world. When Emily is not working on events, she’s found obsessing over her Mini Aussiedoodle Vino.

Kelly Ditta, VP of Event Strategy

Kelly brings 25+ years of Global Event and Experiential Marketing to the INNOVATX team.  Whether integrating a client’s sponsorship activation into a festival with 100,000 attendees or fully producing Large Technology Conferences that included over 3,000 attendees, 80 speakers at 7 hotels with themed parties and exhibitions, Kelly is a skilled event producer.   She has also planned and executed incentive programs around the world from Japan, New Zealand, Australia, Canada and everywhere in between for clients such as Sony, Canon, Ella Bache and AGL Energy.

After kicking off her event marketing career in hotels in Dallas, Kelly moved on to Sydney, Australia where for over a decade she launched her own Full Service Event Marketing Firm, running Conferences, Incentives, Sponsorship Integrations and Events for many Fortune 500 companies such as Sony, Oracle, HP, BMC Software, News Ltd, Parke Davis Warner Lambert, (AVE)Medtronic and many more. When arriving back in Texas in 2006 she shifted from the tactical side of events to the strategic. Kelly was contracted as a Worldwide Program (Event) Strategist for IBM, providing guidance for IBM teams around the world on brand messaging and event engagement tactic, for over 2000 global hardware events.

Kelly. with the dynamic team at INNOVATX and is ready to help clients of all sizes.   Whether it is a ‘Live Event, Incentive or Brand Engagement’ in Austin or around the World, Kelly can help you align your strategic marketing and sales goals.

When Kelly is not working, this fitness enthusiast can be found practicing yoga or hiking all the great trails around Austin.  To unwind and leave the stress of the day behind her, will find her sipping wine at one of the many wineries in the beautiful Austin Hill Country.

INNOVATX Events is proud to support the Meetings & Events Industry through recognized organizations including: